Meet our members: No Isolation

Publisert: 23. juni 2018

No Isolation provides communication technology to help end loneliness and social isolation in vulnerable groups in society. We caught up with, Anna Holm Heide, Chief Communications Officer, to talk about her company, technology as a bridge, challenges, and global ambitions.


Can you describe briefly what No Isolation do?
At No Isolation we create communication technology to help end loneliness and social isolation in vulnerable groups in society. Our products include AV1, a telepresence robot that acts as the child’s eyes, ears and voice in the classroom. AV1 is used by children and adolescents with long-term illness who cannot, due to their illness, attend school themselves. We also developed KOMP, the one-button computer made for seniors, that allows their entire family to share photos, messages and make video calls to the user of the device.

How does your product work?
Our products act as a technological and communicative bridge between the socially isolated and society, the people or institutions they involuntarily have been disconnected from. We work a lot with user testing with the specific groups so that we meet their needs in the best possible way and are carefully made to avoid cluster.

What do you want to change?
We want to end loneliness and social isolation, that is our main goal. We also want to change the way technology is made, and to whom it is made for. Too much is made for the masses, and too little is made for those who actually can benefit the most from the possibilities technology offers.

Why did you choose edtech?
We started with AV1, which was started on the back of the insight that children and young adults with long-term illness suffer tragically from social isolation and loneliness. We quickly learned that there were no good solutions in place for these kids. We chose to make an educational robot, if you will, because most of a child’s social life is centred around school. By making a tool that enables them to retain some contact with their educational and social life, felt like the most helpful thing we could do.

What do you see are the biggest challenges in this market?
Dealing with vulnerable groups there are a lot of things to consider. Our marketing has to be user oriented but not stigmatising, and we need to know our user group very well. Furthermore, the customer and user are often not the same. As for the products itself, there are a lot of rules and regulations that need to be taken into account, such as communicating and proving the safety of the product is always our focus. The biggest joy, however, is seeing it work, and actually benefiting the kids using it.

What is your next big steps or ambitions?
We want to end social isolation and loneliness on a big scale. We’ve launched a product for seniors and aim to continue helping people out of loneliness in the future. Be it kids, seniors or other groups living in isolation.

In what way has being a member of Oslo Edtech Cluster made a difference for you?
It’s nice to be part of a network of like-minded businesses, all working towards a better future for children. It means that we can share experiences, knowledge and tackle issues with the help of each other, and in turn make an even larger impact on the affected kids.

How many employees do you have?
65, in Oslo, Amsterdam and London.

Which stage do you say your company is at? Growth? Well established?
We are a scale-up, on our way into new markets.

AV1 :